Eternally Vintage couture by Anju Modi

Celebrating the power of generational legacy, designer Anju Modi brings to life a burst of colours and a plethora of interesting bridal couture collection. The collection is intertwined in love and shows how prayers as well as personal values, and cultural traditions in the form of family heirlooms, flow from the fountain of feminine grace, nurtured from generation to generation.

Throwing light on the collection, Modi says, “Preserving our heritage and its unique craft legacy are the cornerstones on which our brand is built. We are committed to reviving India’s centuries-old design repertoire with our signature organic and sustainable approach. Driven by passion and compassion, each creation from our atelier is a story of authentic handcrafted luxury juxtaposed with present-day relevance.”

‘The Eternal Story’ is instinctive, and almost as old as time itself. It is a secret hidden in plain sight,
one that keeps the world spinning on its axis. It moves in the chariot of time and imbibes the values and cultural traditions inherited over a period. A story that is a product of the past also becomes a seed for the future.

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The Fashion Design Council of India (FDCI) in association with Hindustan Times has scheduled the second, digital edition of the India Couture Week 2021 from August 23-29, 2021.  The 14th edition of the event is witnessing interesting themes by the country’s 19 couturiers – Amit Aggarwal, Amit GT, Anamika Khanna, Anju Modi, Ashima Leena, Dolly J, Falguni Shane Peacock, Gaurav Gupta, Kunal Rawal, Manish Malhotra, Pankaj & Nidhi, Rahul Mishra, Reynu Taandon, Rohit Gandhi + Rahul Khanna, Shantanu & Nikhil, Siddartha Tytler, Suneet Varma, Tarun Tahiliani and Varun Bahl. The couturiers fashion films will be streamed on all the FDCI’s digital platforms —- Instagram, Facebook, Twitter, YouTube and FDCI website. 

FDCI Chairman Sunil Sethi says,  “We have some of the finest names this year and they have come up with the most out-of-the-box narratives to create a visual treat for the audience. I wish them the best for this exciting journey ahead.”









Pictures: FDCI, Anju Modi

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