Bollywood superstar and the brand ambassador for Blenders Pride Fashion Tour, Priyanka Chopra recently turned a singer. And now the actor has taken a step ahead to showcase her musical side, she will play DJ across different clubs and cafes in Delhi and Gurgaon. This unique and interactive activity has been planned as a part of the promotion of her debut international single ‘In My City,’ featuring will.i.am. Blenders Pride has chosen ‘In My City’ to be a key feature of its multi-city Blenders Pride Fashion Tour. The single is an emotional, feel-good song that bridges the world of dance music with elements of nostalgia, echoing sentiments of hometown pride.
As Brand Ambassador of the Blenders Pride Fashion Tour, Priyanka also features in a multimedia campaign for the 8th Edition of BPFT. Shot stylishly in black & white by ace lensman Bharat Sikka, the campaign captures the edgy, fashionable, rockstar looked of this mauti-faceted star and has been widely received since its launch. With an amplified media campaign, the Blenders Pride Fashion Tour has set the pace in the Indian fashion calendar once again.
“I am really looking forward to the club crawl and to turning DJ for the night! I’m overwhelmed by the response to my debut single ‘In My City’ and I’m delighted to be able to share it in person.”, said Priyanka Chopra about her music debut. ‘In my City’ is the first single from Priyanka’s much-anticipated debut international album, which is expected to be released early next year. The single is available across all physical and digital platforms exclusively on Universal Music.