Johnie Walker celebrates eight year long partnership with Vodafone McLaren Mercedes

Johnie Walker celebrates eight year long partnership with Vodafone McLaren Mercedes

Johnnie Walker, the world’s leading Scotch whiskey brand, celebrated its successful eight-year partnership with Vodafone McLaren Mercedes with an exclusive Johnnie Walker Jet Black Party 2012. An evening of finesse and flavour, the Jet Black Party was hosted in New Delhi. Globally, the Johnnie Walker Jet Black Party is a celebration of lifestyle, glamour and motorsport. A strictly by-invitation event, this party attracts the city’s glitterati, and discerning consumers of Johnnie Walker. And the 2012 Johnnie Walker Jet Black Party in New Delhi was no different.

For the first time, this year’s party featured a spectacular Flavour Lab – a vibrant mix of signature drinks from the House of Walker. Made for maximum flavour and refreshment, these special beverages provided guests with a chance to experience the big and bold flavours of Johnnie Walker. With cocktails like the Red Highball, Black Mule, Double Black Mojito and the Platinum Signature Serve on the menu, the Johnnie Walker Jet Black party fully captured the freshness and uniqueness of Johnnie Walker’s range of contemporary and spirits and their depth of character.

The glitz and glamour of motorsport was brought to life with the Johnnie Walker range of whiskey set against the back drop of the sophisticated lifestyle associated with the sport. LED screens showcased the best Jet Black parties from around the world as guests enjoyed signature serves of the finest scotch whiskies from the House of Walker.

Speaking on the Johnnie Walker – Vodafone McLaren Mercedes association, Zanita Kajiji, Marketing & Innovation Director – Diageo India said “The Johnnie Walker Jet Black Party is a celebration of our longstanding association with one of the world’s greatest and most-watched sports. Our ‘Keep Walking’ philosophy echoes through our eight-year partnership with Vodafone McLaren Mercedes and we are delighted to bring this unique experience to our discerning consumers at the India Grand PrixTM”.

Spotted at the Johnnie Walker Jet Black party were Mandira Bedi, Raghuvendra Rathore, Mukul Dev, Atul Vaze, AD Singh and Varun Bahl amongst other guests.

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